digital signage

Digital Signage for Improved Communication and Safety

worker looking at screen

We often think of digital signage as an effective way to communicate with customers. And, while it certainly is, it is also an excellent tool for internal communication as well.

For example, large companies that need to communicate mass messages to lots of employee benefit from having one in their lobby, while manufacturing companies find success in having a digital sign in their factory or plant.

Digital signage is not only an excellent way of getting your message out to the public, but it can also provide useful and essential information to your staff. Let’s take a look at some of the ways that digital signage can improve communication and increase safety.

Top Tips to Get the Most Out of Your Digital Signage

digital sign

Digital professional display services are a great way to stay current in today’s fast-changing world. Regardless of your business or industry, digital displays give you the potential to share your message with a lot of people, quickly and simply.

Start with a Killer CTA

First, make sure you have a call-to-action or CTA. If you are not familiar with that term, it means giving your target audience a specific action or task to perform in order to learn more or express interest. CTAs are most often used in direct marketing emails. For example, if you are selling a product or service, a CTA could be “sign up for our blog to learn more” or “answer a few questions and get a free audiobook.”

Tips for Improving Your Digital Signage Graphics

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Digital signage is giving businesses new opportunities to promote their brand and get the word out about up-and-coming products and services. Here's how to get the most from your digital signage message.

Go Bold with Color and Design

Your digital signage screen can make your message stand out from the crowd, so try going bold with color and graphic design. Remember that you're vying for attention in a crowded landscape. Washed-out colors, out-of-touch graphics are yesterday's news, and you need something new and refreshing.

Ready to Make the Switch to Digital Signage?

digital signage

Digital signage has gone mainstream, and interactive displays are everywhere from hospitals and schools to restaurants and coffee shops. Digital signage delivers a big impact for a relatively small price tag, with benefits that reach well beyond improved productivity for your company. Read on to discover some of the most talked-about advantages.

Digital Signage Benefits for Your Business

No matter what type of business you're in, there's are plenty of good reasons to give digital signage a try. Here's why you'll want to consider including a few digital signs in your technology fleet.

3 Ways to Get Ready for Your Digital Signage Decision

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Digital signage can help promote your brand, inform customers of the latest company news, and even give them a heads-up about incoming weather patterns. The flexibility and engaging qualities of digital signage are two reasons why it's gained unprecedented popularity in recent years.

What to Know Before You Begin

If you're new to digital signage, it's understandable that much about the technology will be new to you. But even before you start searching for the best digital signage solution for your requirements, it can help to have a good idea of your goals, preferences, and budget. Armed with this information, you and your technology provider can come up with a plan for making a decision.

Here are a few points to take into consideration.

Digital Signage is Everywhere! Are You on Board?

digital screen

It's impossible to miss the recent increase in digital signage. These new marketing tools are everywhere, and the advantages over traditional signage are compelling. Advantages like increased flexibility and the ability to engage customers with new content on a daily basis are making businesses take notice.

Digital Signage Benefits

The most obvious advantage of digital signage is flexibility. If you've ever invested in an expensive static display, you know that the only way to keep content fresh is to start from scratch. Digital signage changes the game, with a one-and-done investment that allows users to update content as often as they like. Workflow solutions that link to document management systems let businesses manage content remotely, and any number of digital signage systems can be connected on the same network.

Here's Why So Many Churches Are Excited About Digital Signage

digital signage indoors

Over the decades, the process of printing the church bulletin changed right along with the available technology. In the earliest years, a lone church secretary typed announcements using a manual typewriter, dropping them off at a local provider of offset printing. If you lived in a small town and the printer was a friend or even a church member, someone would drop the box of freshly printed bulletins off at the church or parsonage. Who can forget the serene and seasonally appropriate photography featured on the front of each Sunday's bulletin?

Times Have Changed

While the full-color printed church bulletin will always evoke a certain sense of nostalgia, many churches have downsized their bulletin or eliminated it in favor of digital signage. If your church hasn't considered the option, here's an overview of the advantages.

Don't Miss Out on the Digital Signage Marketing Trend

digital signage, crowd of people

Digital advertising formats continue to become mainstream, and even small businesses are on board. Recognizing the benefits of digital advertising's return on investment and real-time responsiveness, SMBs have learned they can level the playing field with their much larger competitors.

Personalized Advertising

Static advertising displays have their place, but digital signage provides some definite advantages in the commercial market. Here's what to expect as marketing strategies using digital signage continue to grow.

Energize Your Marketing Strategy with Digital Signage

Digital Signage

You're not wrong if you've noticed an uptick in the popularity of digital signage. With worldwide industry growth at nearly $16 billion, even SMBs are rethinking their approach to marketing. Here's why your company may want to look into the digital signage trend and latch onto some new and exciting opportunities to reach out to your customers.

Don't get left behind.

Digital signage isn't just for the rich and famous anymore, and everyone from the local deli to the high school athletic program can benefit from its impact. There's no need to worry that digital signage is too unwieldy for your venue—lightweight and thin, the hardware is simple to mount in almost any location for a variety of purposes.

Increase Traffic and Sales with Digital Signage

Digital Signage

Has your retail company discovered the power of digital signage? Ready to go beyond paper posters and vinyl banners? Read on to find out the compelling advantages of digital signage.

Increase traffic

Do you need a new way to drive customers into the store? Digital signage is still the new kid on the block, and while customers may walk right past a full-color poster, a digital display will catch their interest. Screens have become a part of everyday life, and it's their ability to attract and hold our attention that makes them so popular. With digital signage, your retail locations will benefit from an on-trend tool proven to draw a crowd.

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