Marketing IT

Group of creatives brainstorming around a table

Ad agencies use every class of technology—software, hardware and networks. Agencies require high-power hardware and large, computing-intensive applications for creating and editing huge files. These companies need fast networks to send and secure files and connect to repositories for controlled collaboration. And they use Big Data, running and analyzing complex, multimedia campaigns and mining customer information for targeting marketing campaigns. All this technology needs people to keep it running; applications have to be installed, updated and tested to ensure they integrate with all existing software. Hardware goes through the same process, and each desktop, server and network appliance has to be expertly installed, maintained and repaired. Networks are in the mix, too, as agencies are frequently sending huge files which must reach their destination fast and without error or attack. Nowadays, CMOs spend more on tech than CIOs. Together, they’re becoming marketing technologists thriving during a new surge in innovation. What a balanced and powerful partnership!

Benefits

  • Email Hosting
  • Enhanced System Security
  • Helpdesk Support
  • Disaster Recovery
  • Cloud Solutions to Store Important Projects
  • Server Management
  • File Sharing and Backup
  • Performance Monitoring
  • Support for PC and Mac Platforms
  • IT Consulting
  • IT Strategy Creation
  • Reduction in Overall Time Spent on IT
  • Managed Email Defense Against Spam and Viruses

Applications

  • Windows, Mac OS, Linux
  • Software as a Service (SaaS) Cloud or Premise-Based CRM, ERP or other Applications
  • Email Management
  • Campaign Management
  • Adobe Creative Suite, Photoshop, Illustrator, InDesign, Dreamweaver, Premier, AfterEffects, Bridge
  • FrontPage/Expression Web, Visual Studio.NET, SQL Server
  • Media 100
  • CorelDraw, Paint Shop Pro
  • Apple Final Cut Pro
  • Font Management Tools
  • Cumulus Digital Asset Management

Manage Data

The volume and variety of data imposes significant responsibilities and requirements for the agency. That encompasses many disciplines, including version management, rules and permission settings, storage and archiving and much more.

Maintain Uptime

Your business pulses across networks constantly, sometimes without stop. That network must always be operational, and must always run at peak performance.

Unique Business Needs

Your technology profile is unique and boutique. You do not need commodity systems and equipment, but rather specialized applications that require equally specialized desktops and servers.

Lower Costs

Your operational budget is where profit is built; the lower it is the more revenue you keep. Whether you run IT in-house or through a Managed Services Provider, doing it well directly impacts the bottom line.