Digital signage is giving businesses new opportunities to promote their brand and get the word out about up-and-coming products and services. Here's how to get the most from your digital signage message.
Go Bold with Color and Design
Your digital signage screen can make your message stand out from the crowd, so try going bold with color and graphic design. Remember that you're vying for attention in a crowded landscape. Washed-out colors, out-of-touch graphics are yesterday's news, and you need something new and refreshing.
- Choose a central element to emphasize over the rest of your design.
- Try creative type spacing for greater visual impact.
- Choose a dramatic background color and take it to full-bleed proportions for the best effect.
- Keep supporting text smaller and choose a color that doesn't compete with your central headline or message.
When Bigger Isn't Better
Not every design translates well to a big screen, and what looks perfect up close may not work from a distance. For example, text in a size and color that's readable and looks great on a laptop screen or a printed brochure may look spidery and be difficult to decipher on a digital signage screen.
A good rule of thumb is to test every design well in advance of implementation. You'll avoid the pitfalls of an underwhelming message and a disappointing marketing launch that fails to get off the ground.
Repeating the Message
Once you've chosen a successful design for your digital signage, don't stop there. Using your color-capable multifunction system, reinforce your message on customer-facing materials like direct mail postcards, brochures, business cards, product and service booklets, and conference hand-outs.
Ready to launch your next marketing campaign with digital signage? Contact The Office Technology Group to access our comprehensive professional display services today!